CYMEDIA
About CY Media

A flexible platform for media strategy, development, and selected investment.

Founded in Vancouver, British Columbia in 2023, CY Media is a media consulting and investment company built around a broad view of how media supports growth, positioning, audience, distribution, partnerships, and commercial opportunity.

What sits behind the work.

CY Media was created around a broad view of media: strategy is increasingly connected to how companies position themselves, communicate, develop audiences, distribute content, establish partnerships, and pursue commercial opportunities. Rather than producing media or providing isolated marketing services, CY Media approaches media from a strategic and developmental perspective.

The company can work with a business to understand an opportunity, develop the strategy around it, and support its progression toward implementation—while maintaining the flexibility to participate economically in selected opportunities through private placements or equity-linked compensation.

Since 2023, the focus has been on developing a flexible platform capable of working across media strategy, business development, implementation, and selected investment opportunities.

Our approach

How we think.

Understand the business context, identify what matters, make the media strategy usable, and stay flexible about how value is created.

StrategicMedia activity should have a purpose within the broader business. CY Media starts with what a company is trying to accomplish, then considers how media contributes to those objectives.
CommercialMedia strategy should account for commercial realities—audience, content, positioning, distribution, partnerships, resources, and implementation, all within the context of the underlying business.
PracticalRecommendations should be capable of implementation. Execution requirements are considered while developing strategy, not treated as an afterthought.
FlexibleNo two companies or opportunities are identical, so engagement structures and areas of focus vary with each situation.
AlignedWhere appropriate, CY Media is open to structures that create longer-term alignment—including equity-based compensation or separate investment participation.
Who we work with

Open to a range of companies and situations.

CY Media works with established companies, growing businesses, entrepreneurs, management teams, media-related businesses, and organizations exploring new media opportunities. Engagements may include companies seeking to:

Develop or refine a media strategyStrengthen how media supports commercial objectivesDevelop audiences or distributionEvaluate new content or media initiativesExplore strategic partnershipsDevelop new commercial opportunitiesMove a media concept toward implementationObtain ongoing strategic support
Work together

Start with the opportunity.

If there may be an opportunity to work together—on strategy, development, a partnership, or an investment—we welcome the conversation.

Contact CY Media